A Beginner’s Guide To A/B Testing

Due to the current popularity of online marketing, websites have gained an important role in promoting business. Even though this may be considered as a conventional method when compared to modern means of digital marketing, website marketing is still quite a compatible marketing medium. If your company has its own website, then you already have an upper-hand among your competitors. But is your website effective as you think? Are the results satisfactory or can they be improved? If you are unsure, an easy way to find out is to do the A/B check.

What is A/B Test?
A/B testing, also known as split testing, is a process through which an organization can find out the competence of a ecommerce conversion rates, contact experts. It is done by comparing two different websites according to established standards. The two variants are compared with each other through the conversion rates of the website. This refers to the productiveness of the website. That is, how many customers actually purchased a product from the website? This rate will enable the company to know which website performs better.

Why Conduct the A/B Test?
The most obvious reason to do the conversion split test is to find out of the effectiveness of a company’s website. If a particular site proves to be unsuccessful, changes can be made to increase its productivity as well as the return on investment. This way, the overall visitor base and output of the company can be improved. It will also enable you to make increase traffic to your website.

What Can You Test?
With a conversion split test, it is possible to check any feature of your website that affects customer behavior. This could be news related features such as headlines, testimonials, links or visual features such as images, videos, etc. It is also possible for you to check the effectiveness of your ‘call to action’ button. Advanced tests can check more complicated features such as pricing structures, delivery status and sales promotions.

How Does the Process Work?
The accurate way to do this assessment is to follow the scientific method. The first step is to do a background research on your website using analytical tools such as Google Analytics. Then, decide on the number of days & visitors you need to conduct the calculations. Finally, do the check and analyze the data to come to conclusions.