Content: The Essential Component

Content has always been a part of any successful SEO campaign, however in the last couple of years it has become more important than ever before. Every business with a website needs to invest in quality website content.

In 2015, its importance is only set to increase.

Why is it important?

Google’s Panda algorithm update focuses on the overall quality of a website. It takes a look at the site and assigns it a quality ranking – before ranking it accordingly on the search engine results pages (SERPs). As you might expect, content is a major factor when it comes to determining the quality of a site – after all, it’s a major component. Since Google is now assessing the quality of the content on a website, it’s important to make sure any content used is of a high quality. Since Panda came into effect, SEO companies have had to change the way they create content. No longer able to rely on the quality of outsourced prose, many have hired in-house teams. WME Group is one such company; WME SEO campaigns utilise content that has been created by their own team of experienced writers.

How should it be written?

Website content needs to well written; flawless grammar and spelling, and it should be easy to read. It also needs to be in-depth and long enough – Google doesn’t like to see ‘thin’ pages. Writers need to ensure they are writing for a human reader. The content should be informative, rather than just ‘filler content’. These days, if it doesn’t make sense to a reader it won’t make sense to Google either. Content should not be stuffed with keywords. While this was once a legitimate technique, Google now views over-optimised content as spammy content and treats sites with this sort of content accordingly. Keywords should still be included in the content, but only minimally – it’s no longer the main consideration. Its best to approach experts and before deciding read Wme group reviews, at this website.

Latent semantic indexing (LSI) is an important factor. LSI simply means that the content needs to includes words, phrases and themes you would expect to see in a piece of writing about the given topic. Think industry ‘buzz’ words and on-topic information. Over the past year, the way in which content needs to be written has changed significantly. Like most of the big SEO companies, WME reviews the content writing process often – for example, content that was written for clients a year ago would need to be checked and tweaked in line with current standards. Learn more about WME SEO and thier services.

Don’t copy!

It’s important to make sure that your content is 100% unique. Don’t be tempted to copy content across multiple pages – and definitely don’t copy content from another website.


The main thing to remember is that content needs to be high quality search engine opstimisation. If you choose to write it yourself, take your time. If you hire someone, make sure they are experienced. If you are going through an SEO company, make sure they have an in-house team.