The Hottest Web Design Trends For 2015

Web design is always changing; trends come and go. If you’re a web design Melbourne, it’s important to stay on top of new trends, as clients are often keen to know ‘what’s popular’.

Here, we explore some of the predicted trends for the year ahead.

1.    Large background images. The internet is very visual, and this design trend certainly takes this point on board. Large background images (when carefully chosen) can be captivating and produce a real ‘wow’ factor. Image choice is important here; colour contrast and image complexity need to be taken into account.
2.    Responsive design. These days, people are accessing the internet across a number of devices – desktops, laptops, smart phones and tablets. This being the case, a responsive website is fast becoming essential; sites need to be easily accessible across all devices. Responsive design practices are becoming more important for native apps in particular; 2015 is set to bring us closer to the day that web and native apps become one and the same.
3.    Privacy. This is becoming a big issue worldwide – and it’s going to affect website design and development. We’ve always designed for security in some instances – for example, when it comes to ecommerce web development, secure checkout systems have always been a must. However, web users are becoming more aware of how data can be exchanged with third parties, and this needs to be taken into consideration.
4.    Vibrant designs. Google’s latest Material Design guidelines will certainly influence designers. These design principles combine the texture of paper and ink with the imagination made possible by digital technology. Expect bold colours contrasted with muted elements, soft directional shadows and lighting, and large typography.
5.    Branding. As an increasing number of businesses start out online, digital-first branding is set to rise. This often means that web designers double as branding experts – it’s up to them to create logos, as well as the desired ‘look and feel’ of a business.

Get in first

As a leading web design company, you don’t want to merely follow trends – you want to be the one to offer them first.  After all, web design is all about being creative and edgy. When it comes to business, innovation is everything. Whether you’re a web designer in Adelaide, Melbourne, Sydney, Perth or any of the other major cities in Australia, be sure to keep your finger on the pulse. International design trends always make it to Australia eventually – so why not be the first to offer them here!

A Beginner’s Guide To A/B Testing

Due to the current popularity of online marketing, websites have gained an important role in promoting business. Even though this may be considered as a conventional method when compared to modern means of digital marketing, website marketing is still quite a compatible marketing medium. If your company has its own website, then you already have an upper-hand among your competitors. But is your website effective as you think? Are the results satisfactory or can they be improved? If you are unsure, an easy way to find out is to do the A/B check.

What is A/B Test?
A/B testing, also known as split testing, is a process through which an organization can find out the competence of a ecommerce conversion rates, contact experts. It is done by comparing two different websites according to established standards. The two variants are compared with each other through the conversion rates of the website. This refers to the productiveness of the website. That is, how many customers actually purchased a product from the website? This rate will enable the company to know which website performs better.

Why Conduct the A/B Test?
The most obvious reason to do the conversion split test is to find out of the effectiveness of a company’s website. If a particular site proves to be unsuccessful, changes can be made to increase its productivity as well as the return on investment. This way, the overall visitor base and output of the company can be improved. It will also enable you to make increase traffic to your website.

What Can You Test?
With a conversion split test, it is possible to check any feature of your website that affects customer behavior. This could be news related features such as headlines, testimonials, links or visual features such as images, videos, etc. It is also possible for you to check the effectiveness of your ‘call to action’ button. Advanced tests can check more complicated features such as pricing structures, delivery status and sales promotions.

How Does the Process Work?
The accurate way to do this assessment is to follow the scientific method. The first step is to do a background research on your website using analytical tools such as Google Analytics. Then, decide on the number of days & visitors you need to conduct the calculations. Finally, do the check and analyze the data to come to conclusions.

Why Do I Need SEO?

Search engine optimisation (SEO) is often considered to be the cornerstone of online marketing. It’s the ‘base’ of many online marketing campaigns, and a lot of web marketing companies have been built around this core service.

SEO in Auckland – much like the rest of New Zealand – is very popular. Businesses want to be ‘on the first page of Google’; they just assume that’s where they need to be in order to find success.

However, many businesses fail to stop and ask ‘why do I actually need SEO?’

It’s a very good question. As a business, there’s no point paying for a service if you don’t actually know why you need it. There are many online marketing services on offer for long-term strategy, so why is SEO the one that everyone needs?

How it can benefit a business

Search engine optimisation provides businesses with a number of benefits, such as:

  • Online visibility. There are millions of websites and blog pages out there, so how do you make sure that yours can be found? It’s no mean feat, but SEO is a viable way to make it happen. When you achieve a high search engine results page (SERP) ranking, your business becomes much easier to find online.
  • Increased website traffic. It’s the main aim of SEO; to increase website traffic. When your website is at the top of the SERPs in relation to relevant key search terms, it’s quite likely that people will click on your listing and visit website. It’s pretty simple – visibility equals more website traffic.
  • A better conversion rate. When you rank highly for relevant key search terms, your website is being placed in front of those who are actually searching for what you have to offer. This means that when search engine users visit your website, they are more likely to convert. Of course, the important thing to note here is that you need to choose keywords that will draw in your ideal target audience – there’s no point attracting traffic that is unlikely to be interested.
  • Improved brand awareness. The idea of a high SERP ranking is to generate website traffic; however it also has another benefit – brand awareness. Even if someone doesn’t click on your search result listing, they’ll see your name. And that’s better than not being seen at all.

One last reason why you need it…

Your competitors are doing it.

Content: The Essential Component

Content has always been a part of any successful SEO campaign, however in the last couple of years it has become more important than ever before. Every business with a website needs to invest in quality website content.

In 2015, its importance is only set to increase.

Why is it important?

Google’s Panda algorithm update focuses on the overall quality of a website. It takes a look at the site and assigns it a quality ranking – before ranking it accordingly on the search engine results pages (SERPs). As you might expect, content is a major factor when it comes to determining the quality of a site – after all, it’s a major component. Since Google is now assessing the quality of the content on a website, it’s important to make sure any content used is of a high quality. Since Panda came into effect, SEO companies have had to change the way they create content. No longer able to rely on the quality of outsourced prose, many have hired in-house teams. WME Group is one such company; WME SEO campaigns utilise content that has been created by their own team of experienced writers.

How should it be written?

Website content needs to well written; flawless grammar and spelling, and it should be easy to read. It also needs to be in-depth and long enough – Google doesn’t like to see ‘thin’ pages. Writers need to ensure they are writing for a human reader. The content should be informative, rather than just ‘filler content’. These days, if it doesn’t make sense to a reader it won’t make sense to Google either. Content should not be stuffed with keywords. While this was once a legitimate technique, Google now views over-optimised content as spammy content and treats sites with this sort of content accordingly. Keywords should still be included in the content, but only minimally – it’s no longer the main consideration. Its best to approach experts and before deciding read Wme group reviews, at this website.

Latent semantic indexing (LSI) is an important factor. LSI simply means that the content needs to includes words, phrases and themes you would expect to see in a piece of writing about the given topic. Think industry ‘buzz’ words and on-topic information. Over the past year, the way in which content needs to be written has changed significantly. Like most of the big SEO companies, WME reviews the content writing process often – for example, content that was written for clients a year ago would need to be checked and tweaked in line with current standards. Learn more about WME SEO and thier services.

Don’t copy!

It’s important to make sure that your content is 100% unique. Don’t be tempted to copy content across multiple pages – and definitely don’t copy content from another website.


The main thing to remember is that content needs to be high quality search engine opstimisation. If you choose to write it yourself, take your time. If you hire someone, make sure they are experienced. If you are going through an SEO company, make sure they have an in-house team.